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6 Jun 2024 / 9:30 am - 4:30 pm

Brand Fusion: Liverpool Celebrates Taylor Swift

University of Liverpool Management School,
Chatham Street, Liverpool
L69 7ZH (see map)


We cordially invite students, academics and industry practitioners to join us in a dynamic exploration of branding at our upcoming event.

Bridging the realms of pop culture and urban identity, our gathering will spotlight two iconic figures: Taylor Swift and the vibrant city of Liverpool.

Renowned as a music sensation and a trailblazer in personal branding, Taylor Swift embodies the power of storytelling and image cultivation.

Meanwhile, Liverpool stands as a beacon of cultural significance, boasting a rich tapestry of achievements from hosting the European City of Culture to being the birthplace of The Beatles and home to legendary football clubs.

As the city prepares to welcome Taylor Swift for a triumphant three-night residency in June, we aim to celebrate this convergence by spotlighting branding through the lens of Liverpool and Taylor Swift.

At the event, you’ll hear expert speakers such as;

  • Jess Cavendish – Digital Manager for Marketing Liverpool
  • Kayla Holdroyd – Founder of Persephone Marketing
  • Holly Fitzgerald – Marketing Consultant
  • Sue Finnegan – Commercial Manager for Marketing Liverpool
  • Paul Newman – Former Head of Media Relations for Liverpool’s Capital of Culture
  • Tanya Arturi – Digital Marketing Trainer & Consultant
  • Helen Hepworth – Director at Collective Stories
  • Dr Jennifer Davies – Director of Studies, MSc Project Management
  • Matty Balnaves (Head of Strategy) and Fiona Boardman (Senior Client Partner) at Agent

and more still to be announced!

Register here