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Visitor Economy

Your official Tourist Board: Supporting our vibrant visitor economy.


Opportunities in hospitality

Find out more about the Liverpool City Region Hospitality SWAP programme and see the latest job vacancies in the sector.

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If you are worried about the impact of the COVID-19 outbreak on your business please visit our dedicated business support pages here.

Business Support

Business Grants

Businesses most impacted by COVID-19 are to benefit from government grants delivered by local councils. Hospitality, leisure and accommodation businesses will be able to apply for one-off cash grants of up to £6,000, depending on their rateable value:

  • Businesses with a rateable value of £51,000 or above: £6,000
  • Businesses with a rateable value between £15,000 and £51,000: £4,000
  • Businesses with a rateable value of £15,000 or below: £2,667
    In addition, more than £100 million worth of discretionary funding is also being made available for local authorities to support other businesses.

Apply through your Local Authority using the links below

Statuary Sick Pay

The Statuary Sick Pay rebate scheme is to be reintroduced. SMEs (fewer than 250 employees) will be able to claim the costs for up to two weeks of SSP per employee that has to take time off because of COVID-19.

This two-week limit will be reset so an employer will be able to claim up to two weeks per employee regardless of whether they have claimed under the previous scheme for that employee.

Culture Recovery Fund

A further £30 million will be made available through the Culture Recovery Fund. This means cultural organisations in England such as theatres, orchestras and museums can apply for support during the winter.

Through the National Lottery Heritage Fund, British Film Institute and Arts Council England, businesses can register expressions of interest/permission to apply until 12 noon on 18 January.

Current Guidance

Following the emergence of the Omicron variant, the Prime Minister has announced new coronavirus measures for England. The overarching government guidance can be found on the GOV.UK website.

UKHospitality have published FAQs on how aspects of Plan B could be applied to practical solutions and will keep their FAQ under constant review.

Face Coverings (from Friday 10 December):

The list of venues where customers and staff in public facing areas must wear face coverings has been expanded from Friday 10 December, including:

  • Public areas in hotels and hostels (where food and drink are not being consumed, for example receptions and corridor areas. Hotel restaurants and bars are exempt).
  • Visitor attractions and entertainment venues (as above, areas within these such as cafes, bars and restaurants where customers are eating and drinking are exempt from staff and customers having to wear face coverings). Examples from the legislation relating to hospitality where staff/customer face coverings must be worn are listed below:
    – Casinos
    – Theatres
    – Play and soft play areas and soft play centres
    – Snooker and pool halls
    – Amusement arcades and adult gaming centres
    – Games and recreation venues (including laser quest, escape rooms and recreational driving facilities)
    – Skating rinks
    – Circuses
    – Theme parks, fairgrounds, funfairs and adventure parks
    o Sports stadia
    – Museums, galleries, aquariums, zoos and visitor farms, and other tourist, heritage or cultural sites
    – Concert halls, exhibition halls, conference centres and other public halls
    – Community centres (including village halls), youth centres, members clubs and social clubs

Working from home (from Monday 13 December)

From Monday 13 December, anyone who can work from home should do so from this date. Anyone who cannot work from home should continue to go into work – for example, to access equipment necessary for their role or where their role must be completed in person.
There are no restrictions on hosting or attending Christmas parties in hospitality premises.

Required use of the NHS Covid pass (from Wednesday 15 December)

From Wednesday 15 December, certain venues and events will be required by law to check that all visitors/customers aged 18 years or over:

  • Are fully vaccinated (currently a full course of vaccination without the need for a booster); or
  • Have proof of a negative test in the last 48 hours; or
  • Have an exemption.

The use of the NHS COVID Pass is required as a condition of entry into the following venues:

  • Nightclubs, dancehalls and discotheques.
  • Other late night dance venues. These are any other venues that are:
    – Open between 1am and 5am.
    – Serve alcohol during this time.
    – Have a dancefloor.
    – Provide music, whether live or recorded, for dancing.
  • Indoor events with 500 or more unseated attendees, where those attendees are likely to stand or move around for all or part of the event, such as music venues with standing audiences or large receptions.
  • Outdoor events with 4,000 or more unseated attendees, where those attendees are likely to stand or move around for all or part of the event, such as outdoor festivals.
  • Any events with 10,000 or more attendees indoor or outdoor, such as large sports and music events.

Working safely during coronavirus (COVID-19):

The Government has published a number of guides to help reduce the risk of COVID-19 spreading in workplaces. The guides cover a range of different types of work – you may need to use more than one of these guides as you think through what you need to do to keep people safe.

Guides relevant for the Visitor Economy include:

Separate guidance also exists for:

There’s no doubt that Liverpool City Region is a place that people want to be. In fact, more than 60 million people visit the cultural, musical and sporting landmarks that make up this vibrant region every year. The visitor economy alone contributes over £4.9 billion every year to local businesses which employ around 57,000 people.

It’s no surprise that Growth Platform is firmly committed to keeping the heartbeat of the region’s visitor economy going – particularly given challenging times. As the official Tourist Board (or Destination Management Organisation – DMO) for Liverpool City Region, we work in partnership with both the private and public sector to develop the potential of our visitor economy.

We can provide you and your business with the opportunity to:

  • Access visitor economy research and intelligence that supports decision-making and increases commercial income
  • Access external funding opportunities to boost your businesses growth opportunities

North West Research & Strategy
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Liverpool City Region Tourism Awards
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Visitor Economy Week
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Latest Sector Events

Feb 02

Free business resilience workshops

Mar 16

Google Digital Garage – Get Your Business Visible on Google


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