Skip to main content

Visitor Economy

If you are worried about the impact of the COVID-19 outbreak on your business please visit our dedicated business support pages here.

Your official Tourist Board: Supporting our vibrant visitor economy.


There’s no doubt that Liverpool City Region is a place that people want to be. In fact, more than 60 million people visit the cultural, musical and sporting landmarks that make up this vibrant region every year. The visitor economy alone contributes over £4.9 billion every year to local businesses which employ around 57,000 people.

It’s no surprise that Growth Platform is firmly committed to keeping the heartbeat of the region’s visitor economy going – particularly given challenging times. As the official Tourist Board (or Destination Management Organisation – DMO) for Liverpool City Region, we work in partnership with both the private and public sector to develop the potential of our visitor economy.

We can provide you and your business with the opportunity to:

  • Access visitor economy research and intelligence that supports decision-making and increases commercial income
  • Access external funding opportunities to boost your businesses growth opportunities

North West Research & Strategy
Find out more

Liverpool City Region Tourism Awards
Find out more

Visitor Economy Week
Find out more

Latest Sector Events

Feb 24

Business Builder Workshop: Pivoting & Diversification of Business Models

Feb 26

Doing good is good for business – with FSB, the Good Business Charter and The Good Business Festival

Mar 03

Business Builder Workshop: Identifying & Reaching New Markets


Find out more about Visitor Economy

Speak to a sector expert

  • This field is for validation purposes and should be left unchanged.