The visitor economy makes a huge contribution to our local economy.
More than 60m people visit the city every year, for work and for leisure. It is unquestionably one of our greatest success stories, with images of a vibrant, buzzing city region fulled by our sporting, cultural and music heritage; our beautiful beaches, legendary nightlife and diverse shopping.
The visitor economy contributes over £4.9bn every year to the local economy and employs more than 57,000 people. We’re known for our diverse culture, breadth of attraction and the warmth of our people, which help make the City Region distinctive. We’re intent on harnessing their full potential to build a place that is not only attractive to visitors, but encourages people to invest and live here, and enhances the quality of life of our residents.
As the official Tourist Board (or Destination Management Organisation – DMO) for Liverpool City Region, we work in partnership with both the private and public sector to develop the potential of the visitor economy.
All of our work is guided by strong research and data. Our service, North West Research and Strategy sits within the visitor economy team, providing both us and our clients with a full range of research and intelligence about Liverpool City Region and its key growth sectors.
- We lead visitor economy strategy development – locally, regionally and nationally
- We develop external funding opportunities at regional, national and international level to support the growth and competitiveness of the region’s visitor economy
- We deliver visitor economy research and intelligence that supports decision-making and increases commercial income
- We deliver cross cutting visitor economy initiatives that enhance both the visitor experience and competitiveness of the region’s visitor economy sector