Visitor Economy

Your official Tourist Board: Supporting our vibrant visitor economy.

There’s no doubt that Liverpool City Region is a place that people want to be. In fact, more than 60 million people visit the cultural, musical and sporting landmarks that make up this vibrant region every year. The visitor economy alone contributes over £4.9 billion every year to local businesses which employ around 57,000 people.

It’s no surprise that Growth Platform is firmly committed to keeping the heartbeat of the region’s visitor economy going – particularly given challenging times. As the official Tourist Board (or Destination Management Organisation – DMO) for Liverpool City Region, we work in partnership with both the private and public sector to develop the potential of our visitor economy.

We can provide you and your business with the opportunity to:

• Access visitor economy research and intelligence that supports decision-making and increases commercial income
• Access external funding opportunities to boost your businesses growth opportunities

Liverpool City Region is one of 15 destinations to gain Local Visitor Economy Partnership (LVEP) status.

Developed and administered by VisitEngland, the national portfolio of strategic and high-performing LVEPs support collaborative working locally and nationally on shared priorities and targets to grow the local visitor economy.  VisitEngland will work closely with LVEPs during the set-up process and beyond, with ongoing support from a team of five new Regional Development Leads. As well as a nationally recognised official status, LVEPs will also be able to access expert advice, dedicated toolkits and training programmes, targeting their needs, from VisitBritain/VisitEngland in areas ranging from distribution, accessibility and sustainability to business support and marketing. An important strand of support will be highlighting available Government funding streams as well as developing and providing a ‘toolkit’ to help LVEPs with bids to those streams.