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29 Jun 2023 / 10:00 am - 12:00 pm

Creating your marketing strategy with ChatGPT



This online workshop explains what ChatGPT is and how it can help you find “PICE”. Personas: Influencers: Content: Engagement. The workshop is split into 4 activities covering the PICE framework.

The workshop will explain what PICE is and will help you to get started with creating your marketing strategy. The focus is on creating personas who are an example of your ideal customer, understanding which influencers already have your ideal customer as an audience, what content to create to attract them and what metrics you can use to measure the engagement and success.

Enterprise Hub Skills at Liverpool John Moores University is funded by the European Social Fund. This programme is open to people living in the Liverpool City Region (Liverpool, Sefton, Knowsley, Wirral, St Helens, or Halton) but please contact the team to check full eligibility criteria.

If you have not already done so, you will need to provide evidence of your right to work in the UK and fill in a registration form. Examples of evidence you could provide include:

  • Passport
  • Birth or adoption certificate

You will also need some evidence of your current employment status, but the team will discuss this with you based on your individual circumstances. Please email our team for further information

Register here