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10 Apr 2024 / 1:00 pm - 2:00 pm

Gearing up for your product or service launch



An online session delivered by Daniil Shcherbakov, Chief Revenue Officer and co-founder of Libi and Daughters, followed by Q&A.

Daniil is an alumnus of Cambridge Judge Business School and a regular speaker for the school’s Entrepreneurship Centre. He’ll be joining us to share his extensive experience of launching a product or service, highlighting some of the key steps to consider and offering valuable how-to tips, including:

  • Checking your market and marketing strategy – is your timing right?
  • Is this a ‘soft’ or ‘hard’ launch and what does each entail?
  • Crafting an effective launch marketing message
  • What SMART goals are and how to set them
  • Setting budgets
  • Different communication styles and materials for various promotional platforms
  • Still prototyping after launch – being clear on what you need to test.
Register here