An online session delivered by Daniil Shcherbakov, Chief Revenue Officer and co-founder of Libi and Daughters, followed by Q&A.
Daniil is an alumnus of Cambridge Judge Business School and a regular speaker for the school’s Entrepreneurship Centre. He’ll be joining us to share his extensive experience of launching a product or service, highlighting some of the key steps to consider and offering valuable how-to tips, including:
- Checking your market and marketing strategy – is your timing right?
- Is this a ‘soft’ or ‘hard’ launch and what does each entail?
- Crafting an effective launch marketing message
- What SMART goals are and how to set them
- Setting budgets
- Different communication styles and materials for various promotional platforms
- Still prototyping after launch – being clear on what you need to test.