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25 May 2023 / 10:00 am - 12:30 pm

How to reach your Customer Audience on Social Media

Liverpool John Moores University,
2 Rodney Street , Liverpool
L1 2UA (see map)


Learn how social media platforms operate and how they can work to your best advantage.

Split into 3 sessions this free* face-to-face workshop will show how social media can help you reach and engage with your target audience to help generate interest and sales. (*see below for eligibility criteria)

Session 1 (45 mins)

You will gain an understanding of the different platforms and discover what they are trying to achieve. Find out how to target your audience and establish how to rank, be found and shared on the main social media channels.

This session will help demystify how social media platforms work and how you can play to the algorithms using Instagram, Tik Tok, Snapchat and more. You will find out what their aims are and how they try to improve the user experience. This will lead to a better understanding of how to choose the right channel for your audience and engage with them.

Session 2 (30 Mins)

Having established which channel/s are right for you, you will be able to explore which keywords and themes are popular on these channels and what has proven engagement in the past. Furthermore, you can refine those keywords and themes into specific hashtags. By doing this you will start getting noticed by the channels and they will know what they should start ranking you for.

Session 3 (30 mins)

You will learn how to create content that engages and connects with your audience. Once discovered by your audience you will learn how to keep this attention up by creating relevant content using stories, short form videos and micro content. Finding the right balance between marketing and sales content will help you create a marketing funnel that will ultimately generate sales.

Q&A (30 mins)

Key takeaways

  • Session 1 – can create quick personas mapping their audience to channels
  • Session 2 -can create ideas on keyword / themes and map those to hashtags
  • Session 3- can create quick funnel for each to give them an idea what content is necessary at what point

Enterprise Hub Skills at Liverpool John Moores University is funded by the European Social Fund. This programme is open to people living in the Liverpool City Region (Liverpool, Sefton, Knowsley, Wirral, St Helens, or Halton) but please contact the team to check full eligibility criteria.

If you have not already done so, you will need to provide evidence of your right to work in the UK and fill in a registration form. Examples of evidence you could provide include:

  • Passport
  • Payslip
  • Birth or adoption certificate

You will also need some evidence of your current employment status, but the team will discuss this with you based on your individual circumstances. Please email our team for further information

Register here