Learn how to promote a business, identify unique selling points (USP) and how you can use these to establish your business positioning.
In this level 3 module you will gain an understanding of how to promote a business. You will learn how to identify the unique selling points (USP) of the business and how you can use these to establish your business positioning.
Develop an awareness of the principles of promotion and advertising from a business/social enterprise perspective. Consider a range of traditional and digital promotional techniques to apply to your business and communicate your positioning. This will include looking at some basic principles to help with Search Engine Optimisation for your business and how you might best utilise social media platforms.
As part of the module, you will develop a marketing plan for your business or enterprise, using the knowledge and guidance you will gain on this module. Once you have a developed your plan, you will discover simple ways to evaluate the return on advertising and promotional activities, including ROI (return on investment), increased sales and raising awareness. Finally, you will design a matrix for enterprise evaluation.
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