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17 Jul 2025 / 11:00 am - 12:00 pm

Understand business culture in Germany

Online

Free

Doing business in Germany? Expand your language and culture skills and learn about the main characteristics of German business culture.

What you’ll learn

  • Learn about the business attitudes and values in German
  • Practical tips when trading with customers based in Germany
  • Understand the dos and don’ts of German business culture to seize commercial growth opportunities

Germany is the UK’s largest export market in Europe and second largest globally after the US.

However, a successful trade partnership is just not about numbers – it is also about forging a relationship of trust between seller and buyer.

This webinar will help you improving your communication with German speaking counterparts and customers by giving you insight into German cultural attitudes and values.

Find out more