Free refreshments and catering will be provided! Please note this event is open exclusively to people who live in Halton or work in a Halton-based business.
Purpose of the Workshop:
Acquiring a new customer can cost 5–7 times more than retaining an existing one. (Source: Bain & Company)
This workshop helps SMEs understand and respond to customer needs more effectively. By combining customer insight tools, empathy-based design, and practical problem-solving, participants will gain strategies to improve customer satisfaction, retention, and loyalty. The session is interactive and collaborative, enabling participants to map real customer journeys, share challenges, and leave with clear actions to apply directly in their business.
Workshop Objectives:
• Identify and understand customer needs and preferences.
• Apply empathy and design thinking to create customer-focused solutions.
• Map the customer journey from first contact to after-sales service.
• Use problem-solving techniques to address customer challenges effectively.
• Collaborate with peers to generate new ideas for improving customer satisfaction and retention.
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