Grow your business with People, Planet and Profit at the heart of your strategy
Implement ethical business practices across every area of your strategy with The Good Growth Guidelines. If you’re new to purpose-driven thinking, these guidelines help you to imagine a brave, bold new future for your business where people, planet and profit are considered equally. Or, if you’re someone familiar with these concepts and want to enrich your approaches, our guidelines will help you to deliver even more meaningful change.
Good Growth is about increasing profit in a way which improves our relationships with nature, partners, suppliers, customers, employees, and our communities, through the organising principle of purpose.
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These guidelines help you to understand:
- How to improve your workplace culture
- How to implement inclusive hiring practices
- How to fairly improve workers pay
- How to holistically consider your supply chain
- How to increase environmental awareness and encourage positive behaviours
This is the ultimate guide for purpose-driven businesses or those looking to become more sustainable (in every sense of the word) in their approaches.
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Why should I consider Good Growth as part of my business planning?
- Profit growth – A Harvard Business Review-EY survey found that purpose-led businesses enjoy 10%+ growth compared to those without a clearly articulated purpose.
- Talent attraction and retention – Research by McKinsey shows that communicating purpose as strategy and the desired impact effectively helps to attract and retain quality employees and suppliers, keeping them motivated.
- Cost reductions – Improving and monitoring resource efficiency for things like energy, water and waste can help to reduce operating costs whilst at the same time reducing environmental and social challenges.
- Risk reduction – The more a sector becomes purpose-led, the more opportunity there is to foster good working relationships with regulators and the community. This helps to reduce legal risks.
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Who are the Good Growth Guidelines for?
Small & Medium Business Owners
Leaders who want to have a positive, lasting influence on the people in their business, the planet we share and are keen to grow profits
Purpose-driven start-ups
People at the beginning of their journey who want to embed good growth practices from the beginning
Board Members
People who influence business leaders, communities and wider networks to make more ethical business decisions
Impact Consultants
People who help business leaders reimagine their businesses with good growth principles in mind
HR and EDI Leaders
People who care for other people within a business and want to embed purpose-driven approaches
Sustainability Leaders
People who represent the interest of nature and the planet within organisations and want to achieve positive outcomes
How to use the Good Growth Guidelines
These guidelines are designed to help you to understand what steps your business can take to maximise your contribution to our shared vision; protecting people and the planet in the process of running and growing your business.
As you familiarise yourself with these guidelines, you will find that this is a journey. It takes time, commitment and resources to realise the changes needed. Rome wasn’t built in a day.
In deciding a plan of action, it is helpful to read them all first and then ask yourself; is there one or two guidelines that I can focus on in the next six months? Then keep coming back to them. As you implement a guideline, plan for the next. If you approach it this way, it will mean that you are more likely to be able to focus on embedding change and hence realise the positive impact intended.
The guidelines contained within this first edition represent the building blocks for change, what we are calling the fundamentals, and have been nested under these pillars.
There are of course many more guidelines which could have been included but focusing on initial foundations is always a good place to start.
These guidelines cover:
- Workplace Culture
- Workplace Recruitment
- Workplace Pay
- Workplace Purchasing
- Workplace Impact