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Case study – Brighter Design

Digital and design agency, Brighter Design, have continued to work through the pandemic to develop a brand new queue management service.

Based in the Baltic Triangle, they quickly realised that due to social distancing many businesses and shops would need a system in place to manage the inevitable queues. KwikQueue was developed – an online tool for retailers to manage capacity by allowing customers to book in time slots.

The flexible, easy to use tool can be used for queue management, capacity control or as a ‘fast pass’ for customers to avoid the need to queue, allowing them to browse in-store by booking appointments.

Chris Abram, Director of Brighter Design, explained: “When lockdown began, as a business, we were effected dramatically; we have a number of clients in the travel sector, so the projects we were working on with those were immediately put on hold. Our research and HR work also slowed down.

“KwikQueue came about as we had already created a store finder and appointment system for a large travel business and felt like we could develop something similar to initially help local and small businesses who have never had to think or worry about an appointment system before.

“As people are forming new shopping habits and new routines, businesses are having to adapt incredibly quickly to strike a balance between encouraging customers to come in-store, and to ensure social distancing measures are in place to keep staff and customers safe.

“Our aims is that by using KwikQueue, businesses can give themselves and their customers the confidence that capacity will be managed, helping to make the overall experience for customers more enjoyable and relaxed.

“Currently in the final testing phase, this web-tool is not just limited to shops, but can also be used by cafes, bars and other venues – all for a small fee. For charities, who have all suffered significantly during the pandemic, we decided to make KwikQueue completely free.

“Myself and a small team have been lucky enough to work remotely from home and having such a worthwhile and useful project to develop has been both incredibly challenging and a welcome escape.”

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