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Liverpool City Region Tourism Awards – The show will go on!

This year’s Liverpool City Region Tourism Awards is set to go ahead in November.

The annual event, happening virtually, will recognise how difficult this period has been for the sector but will fully celebrate the many assets and diverse nature of tourism across the city region.

Taking place on Tuesday 10 November and being streamed via YouTube, the evening will cover 17 award categories across the whole industry from Tourism Experience of the Year to Pub of the Year. Other categories include Tourism Star of the Year and an award for Outstanding Contribution.

Organised by Growth Platform and supported by the Visitor Economy Board, this year’s new headline sponsor is National Museums Liverpool, with MSP Global providing all the technical support. Other sponsors include Liverpool John Lennon Airport, Hotel Indigo, Merseyrail, Expedia, Marketing Liverpool, Ticket Quarter and Wirral Chamber. Hospitality in Action is this year’s charity partner.

Now in its third decade, the awards were due to take place at Liverpool’s Anglican Cathedral back in May. They have traditionally always recognised excellence across the city region’s tourism and hospitality industry – and now this year will be no different as the judges decide their winners from the shortlist below.

Peter Sandman, Head of Visitor Economy for Growth Platform – Liverpool City Region Growth Company, said: “Although these awards will look and feel very different this year, we are delighted they are able to take place. For 2020 especially, it is vital that we acknowledge and congratulate not just the winners but the sector right across the region. During this unprecedented time we need to show support, solidarity and strength – and these awards are the perfect platform to come together and celebrate as a tourism community.”

Laura Pye, Director of National Museums Liverpool, said: “While the pandemic has had a devastating impact on the tourism industry, it has made us truly appreciate the value of attractions and experiences and not take for granted simple pleasures like going out for a meal or a few drinks.

“These awards are a chance to shine a light on the sector and celebrate the city’s world-famous hospitality while reminding the people of Liverpool what’s on their doorstep.”

Sponsorship opportunities are still available – please contact Carolyn Knott on 07715 123481 for more details.

Click here for the shortlist in full.

Pictured: last year’s award winners.