Working with some of the biggest names in the entertainment industry, Liverpool-based Aug-it! has seen continued growth and development over the past year.
The company designs and develops augmented reality (AR) experiences – a digital process of blending 3D design with the real-world environment. Live AR can be used to enhance music, theatre and events; AR is also used in gaming, advertising, marketing and across social media.
Ant Hagan, owns and runs Aug-it! since its inception in 2018 working with clients worldwide. Some examples of their recent work include collaborating with Capitol Records on singer Liam Payne’s Facebook campaign – developing one of the first Facebook AR only games and immersive ads campaign. Polydor Records are also another client – working with Australian pop band 5 Seconds of Summer and singer-songwriter Ellie Goulding, for their immersive Instagram campaigns. Aug-it! have also worked with Warner Music on numerous campaigns with Dua Lipa, global design platform Talent House, and also have their foot firmly in the door in the Fashion & Beauty industry working on product launches with brands such as Benefit Cosmetics & Lux to Kill. To date, their AR experiences have amassed over 1 billion digital impressions and shares for their clients.
Their work on AR campaigns on Instagram & Facebook recently won them a global AR partnership with Facebook making them an official member of the Spark AR Partner Network. This prestigious accolade has only been awarded to 50 companies globally.
On the back of the continued success of Aug-it!, Ant has developed a new business consultancy concept called ‘Spatial Social’ which focuses more on Spatial strategy and transformation for brands at an organisational level.
Vanessa Bakewell, Global Client Partner, Facebook, said:
“Absolutely loved working with Ant at Aug It and joint projects in music. Ant is super talented. He has a brilliant vision for what is possible in AR and how exciting and immersive it is for entertainment marketeers. Ant makes AR accessible to partners at every level. He cares deeply about the whole experience and discovery of AR beyond his part in any project.
“Ant has given some of the best consultancy I have seen in AR in terms of how to promote AR once the experience is built and launched. He is super strategic. Ant partnered to launch one of the first ever case studies for AR at Facebook with Capitol Records and Liam Payne. One of the first AR Music Experiences I also worked on. His work has inspired many projects and activations since, from music to gaming to fashion and film. Love working together. So proud to be a small part of Ant’s journey and to see him and his company continue to inspire and lead from Liverpool and deliver global work!”
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