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Liverpool launches 2022 Christmas visitor campaign

Marketing Liverpool have launched the city’s Christmas 2022 visitor campaign. The campaign ‘Liverpool. Feels Like Christmas’ celebrates the magic of Liverpool at this special time of the year.

Marketing Liverpool, Liverpool’s destination marketing organisation, has created the campaign on behalf of the Liverpool Visitor Economy Network (LVEN). LVEN includes many of the city’s biggest attractions including ACC Liverpool, Royal Albert Dock, Liverpool BID, Liverpool ONE and National Museums Liverpool.

The campaign was developed in house with illustrations and animation created by local freelance animation and live action director Claire Pinegar, whose clients include Guardian Labs, Nationwide and UN Women.

The campaign film can be viewed here.

On the campaign Councillor Harry Doyle, Liverpool City Council Cabinet Member for Culture and Visitor Economy said:

“Liverpool is a great place to visit at any time of the year, and at Christmas it really sparkles. We’re famous for our love of shopping, food and drink, culture and events, so Liverpool is the perfect place to spend time with family and friends at this special time of the year.”

“But we understand things are tough at the moment. Money is tight and we want the campaign to highlight Christmas experiences for every budget and taste. We’ve worked really closely with our leisure and hospitality partners to make sure the campaign reflects how visitors feel and what they are looking for.”

Donna Howitt, Liverpool ONE Place Strategy Director, said: “Christmas is the perfect time to enjoy Liverpool as the city comes together to showcase the best shopping and dining, fantastic attractions and magical Christmas decorations. The visitor Christmas campaign helps to attract new visitors and remind people of Liverpool’s strong offering, supporting the Visitor Economy during one of the most important trading periods of the year.

“We can’t wait to see visitors enjoying the brand-new Liverpool Alpine Village on Chavasse Park and everything else that the city has to offer.”

Bill Addy, Liverpool BID Chief Executive, said: “We always think of decorating the city centre as being much like decorating your home – it isn’t just about your own festive cheer, it gives everyone else a lift. We know that people come from across the region and further afield to celebrate Christmas in Liverpool, and we know how hard it has been for us not to be together for the past few Christmases.”

“The run up to Christmas makes up half of the annual trading for retail and hospitality sectors, so it is a critical time of the year for the local economy. At Liverpool BID, we recognise the importance of investing to make the city feel full of the seasonal spirit as we countdown to Christmas”.

All information regarding festive events, places to eat and drink, shopping experiences and itineraries for Christmas in Liverpool can be found at