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Hugh Baird University Centre British Display Society Awards

Hugh Baird University Centre’s Visual Merchandising and Promotional Design (VM) degree-level students were once again visited by a representative from the British Display Society in order to receive some prestigious awards.

The BDS is a firm supporter of Hugh Baird University Centre, as it is recognised at one of its accredited ‘Centres of Excellence’; only one of seven in the world. The BDS encourages course leads to enter their students into the award pool at the end of each year and to use their end of year project as the submission. A gold, silver and bronze award is given to the top-three performing students at each college as well as gold, silver and bronze awards presented to the top three students across all centres of excellence that enter. This gives the students the chance to compete internationally.

The British Display Society was established in 1947 and was created to encourage and promote the highest standards of Visual Merchandising, Design and Display. The BDS is also a thriving Visual Merchandising / Educational organisation that aims to guarantee VM remains a recognised profession in a modern and ever-changing retail world.

Gill Sagar from Icatcha Design and Display Ltd, was on-hand to present awards to students in place of Helen from the BDS, who was unfortunately unable to attend due to illness.

The winners for the Hugh Baird University Centre awards 2022 were: Georgia Connor (Bronze), Jade Ward (Bronze), Sarah Byrne (Silver) and Lydia Ward (Gold). Amazingly, the same students won the international awards which is an unbelievable achievement; outstripping all competition across the world.

When speaking about the awards, Hugh Baird University Centre VM tutor Pete Taylor said:

“The Visual Merchandising and Promotional team of myself, Angela, and Jo are extremely proud of the Level 5 students’ achievement in the British Display Society (BDS) Centre of Excellence students’ awards. The winning students, and the non-winning students all achieved very complimentary comments from the judges at their end of year student show this year.”

When Gill was asked about her time with the students she added:

“Congratulations to all the students on their amazing achievements, not just within their own centre of excellence, but also internationally. The standard has been incredibly high. The quality of work being produced and the level of excellence is a credit to Hugh Baird University Centre.”

For more information about the Visual Merchandising and Promotional Design degree-level courses available at Hugh Baird University centre please visit