Liverpool City Region has taken another step towards attracting more visitors and providing a window to what the area has to offer
The websites will attract millions of users each year and are designed to inspire visitors by showing the region’s world-class attractions, culture, sport, shopping and visitor experiences.
Led by Growth Platform – Liverpool City Region Growth Company, with digital marketing agency SimpleView, the websites have been delivered through a combination of public and private funding from businesses across the city region. These destination management organisation (DMO) websites have been transformed with a clear focus on meeting the increasing needs and expectations of modern travellers.
Other features of the sites include an integrated booking service – which offers both bespoke and flexible bookings – for accommodation, attractions, events and restaurants, plus plenty of website engagement such as comments and suggestions. They also include interactive maps, guides to download and a section for writers to blog about their time and experiences in the region, as well as articles on anything from the stunning collections of art museums and galleries to recommendations on where to watch the football and the best Instagram locations!
Donna Howitt, chair of the project board, said “During the past decade Liverpool City Region has witnessed a dramatic rise in popularity as a visitor destination for overseas visitors, those on domestic trips as well as an increase in business trips. To build on this we are aiming to transform the region’s popularity as a ‘year-round’ visitor destination and showcasing our unique assets and characteristics in the most effective way is a significant step towards this.
“The investment from the project has revolutionised the outdated digital platforms to provide the region’s much improved DMO websites. The websites for Liverpool, Sefton and Wirral are the first touchpoint for most visitors, so it is vital we get this right in terms of navigation, engagement and content. We believe these sites will inspire visitors and make planning a trip to the region exciting and easy to use.”