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Open Health Innovation ‘Ones to Watch’ Barerooms are reimagining access to health and fitness

Named as ‘Ones to Watch’ for ‘Open Health Innovation’ as part of the Growth Platform #AmbitiousLCRList, Barerooms have reimagined the traditional gym experience, developing a brand new concept for people who want to access private and fully equipped fitness and recreation rooms.

Realising it is almost impossible to remove the many barriers’ people have to accessing fitness in a traditional open plan gyms and classes, Barerooms explored how they could create an innovative setting that would work for a wider range of visitors. The nature of the layout of traditional gyms means there is little to no privacy and walking into a new class when you don’t know anyone can be extremely off putting for many people. Barerooms sought to develop a solution that would allow for a hybrid fitness and strength space that would allow those usually excluded from gyms to begin their road to being fit and healthy.

Barerooms accessed High Growth Innovation Funds as part of the LCR High Growth Programme via Growth Platform to create their new space which incorporates bespoke spaces such as a hybrid space called a ‘Power Pod’. Their private fitness and recreation spaces contain all the equipment and technology required for a single person visit, allowing members to choose between strength, training, cardio or mobility training. The hybrid spaces allow those less confident in shared gym spaces to try new exercises (e.g. boxing or golf) in a safe and private space.

As well as being one of the first inductees to the #AmbitiousLCRList in June, Wirral based Barerooms Limited were also named as ‘Tourism and Leisure StartUp of the Year’ at the 2023, Start up Awards celebrating the best new business from across the North west, and are continuing to build on their success.

Director of Barerooms, Wayne Hughes, said:

“The LCR High Growth Programme has been an incredibly positive experience and a massive boost to our business. It has allowed us to bring to life what we envisioned Barerooms as a business to be. As a business we wanted to showcase what the fitness and activity industry could be, encourage inclusivity, participation and remove barriers.”

“We are now able to offer our existing members so much more; we’ve already seen an increase in memberships and interest attracting new customers on a daily basis.”

“For a new business raising capital is incredibly difficult, and this has helped us as a business to focus exclusively on our project aims and objectives, reaching individuals who may never have considered entering a mainstream gym or recreational facility. The programme has allowed us to grow and progress quicker and stronger than would have been possible on our own and the support and advice we have had throughout the process has been invaluable to us.”

The LCR High Growth Programme was specifically designed to support high growth (or high growth potential) businesses in the Liverpool City Region to adapt, innovate, and grow.

The High Growth Innovation Fund is part of the LCR High Growth Programme that was part funded by ERDF and the Liverpool City Region Combined Authority and delivered by Growth Platform – Liverpool City Region Growth Company.

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