Liverpool-based entrepreneur’s solution combines health tracking with immediate access to midwives.
Today Dearbump officially launches a new pregnancy app with real-time data tracking and integrated access to real midwives to empower women to feel more in control of their pregnancy journey and address stark gaps in maternal healthcare in the UK.
According to the APPG group on Birth Trauma, up to 79% of women experience some form of birth trauma but this issue remains under the radar as most existing pregnancy solutions focus on sharing information.
Dearbump offers support tailored to a user’s pregnancy stage and educational content for women, helping them stay informed and empowered throughout their pregnancy journey and up to two years postpartum. It also has a live chat function with expert midwives, enabling expectant mothers to have access to expert advice at the touch of a button and act early if any unusual symptoms arise.
Dearbump also offers sensitive and relevant content for those navigating the complexities of pregnancy loss, ensuring that users have access to crucial support during challenging times, often overlooked by other apps.
Dearbump was founded by Emma Jarvis, a FemTech entrepreneur and scientist, LinkedIn Top Voice on gender equality, and a full-stack developer who transitioned into tech after her own birth trauma. Emma has been a vocal advocate for women’s health and recently went viral for challenging Innovate UK’s grant funding cuts for female-founded tech businesses. Her post garnered headline news, being raised in UK parliament four days later and resulted in a u-turn from Innovate UK who then confirmed that it would award all 50 grants and commit the remaining £1.87m and the full £4m initially allocated.
Emma Jarvis says:
“Women will be able to track their pregnancy, log their symptoms and chat to a midwife through the app . This will give us a bigger data picture of each user, which, when combined with their outcome data, means we can ultimately measure patterns, identify risk and generate insights for new users.”
Dr. Lauren Flynn, OBGYN, says:
“Digital tools like Dearbump not only enhance access to healthcare but also deepen women’s understanding of conditions faced during pregnancy and postpartum. However, McKinsey has shown us that maternal health conditions need more attention. There is a significant lack of comprehensive maternal health data, which leads to inadequate care and increased risks. By collecting data through the Dearbump app, we can gain more precise insights into maternal health needs, contributing to clinical research, aiding the closure of the maternal health gap, and ultimately improving health outcomes for mothers and their babies”.
Dearbump app officially launched at Liverpool Slush’D and is now available for download in iOS and Android app stores.