B Corp-certified Matchstick Creative has rebranded its visual and verbal identity, with a renewed focus on Good Growth. Since 2018 Matchstick have been promoting and encouraging purpose-driven business practices – their new brand identity reflects their desire to make good growth happen everywhere.
Why the Rebrand?
The main driver for the rebrand is a shift in Matchstick’s services. After a difficult 2023, the team took 2024 as an opportunity to revitalise their offering and create something with long-term value.
Their new streamlined services include:
- Think – Research, business strategy and brand strategy
- Clarify – Brand positioning & experience
- Act – Public engagement & Firestarters
These services help the purpose-driven private, public and third sectors to achieve good growth.
Watch the Matchstick Manifesto
To help bring the new branding to life, Matchstick has produced its first manifesto that explains why they’re focused on good growth.
Who’s Behind the Rebrand?
Matchstick Creative has partnered with I Am Female for the visual identity, who share their vision and commitment to helping underrepresented groups thrive.
The new brand voice reflects their desire to challenge the status quo and create the new “business as normal”. Their refreshed personality balances their long-standing values and has produced something that is insightful, real, respectful and pragmatic.
Ruth Hartnoll, Co-Founder and CEO of Matchstick Creative, stated:
“This rebrand represents a path we’ve been on for the last six years. We believe all businesses are capable of achieving good growth and now, thanks to our new suite of services, we can take them on that journey step by step. Our purpose-driven client base is growing, and we can’t wait to welcome more brands striving to do good things for people and the planet.”