VisitEngland has revealed the winners of its VisitEngland Awards for Excellence 2025, highlighting the very best of England’s outstanding tourism industry with venues across Liverpool City Region amongst the top winners.
Gold, Silver and Bronze winners have been announced across 17 categories with venues from Liverpool City Region being honoured in seven awards. Categories Liverpool City Region were honoured in include:
- Eureka! Science + Discovery – Gold – Accessible and Inclusive Tourism Award
- Eureka! Science + Discovery – Silver – New Tourism Business of the Year
- Sunnyside Guest House Southport – Gold – B&B Guest House of the Year
- Sunnyside Guest House Southport – Gold – Ethical, Responsible and Sustainable Tourism Award
- The Beatles Story – Gold – International Tourism Award
- The Titanic Hotel – Bronze – Large Hotel of the Year
- Liverpool Football Club and Stadium Tours – Bronze – Large Visitor Attraction of the Year
The awards were presented at an evening ceremony on 4 June hosted by VisitEngland Advisory Board Chairman Lady Victoria Borwick at the Brighton Dome Corn Exchange.
The prestigious VisitEngland Awards for Excellence have been running for more than 30 years. This year’s winners were selected from hundreds of tourism businesses across England including hotels, self-catering accommodation, B&Bs, glamping operators, attractions, restaurants, pubs and museums, forwarded to the national competition via local and regional competitions across England.
VisitEngland Director Andrew Stokes said:
“These annual Awards are an opportunity to applaud and showcase the businesses and individuals who provide outstanding customer service and continuously improve their products and offer for visitors.
“From a captivating science museum in Merseyside to a fully accessible hotel in Bournemouth, from cow cuddling on a farm in Yorkshire to fine dining in Lancashire, this year’s winners show just how varied and diverse our industry is and what makes it great.
“Competition this year was fierce, reflecting the excellence evident across each category and I congratulate all the 2025 winners, and especially those who won Gold, an achievement cementing their place as the standard bearers of our world-class tourism industry.”
Managing Director of Liverpool City Region Destination Partnership, Natalie Wyatt said:
“It’s fantastic to see venues across Liverpool City Region shining in the VisitEngland Awards for Excellence, 2025. From pioneering attractions to world-class accommodation, this recognition underscores the exceptional quality and innovation that make our region a standout destination.
“Being recognised across seven categories demonstrates the dedication of our tourism industry, and we couldn’t be prouder of their achievements. These awards reaffirm Liverpool City Region’s place as a leading player in England’s vibrant tourism sector, and we look forward to continuing to offer unforgettable experiences to visitors from around the world.
“Huge credit must also go to the Growth Platform and Cool Breeze for their invaluable work in the Liverpool City Region Tourism Awards, which celebrate the remarkable efforts that make these successes possible. Congratulations to everyone involved!”
Tourism is one of England’s largest and most valuable industries, generating about £76 billion annually for the economy in domestic visitor spending.