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Supporting our Sectors

Our Sector Champions are here to support your business with the impact of the COVID-19 outbreak.

From speaking to our business community we are aware that different sectors are being affected in different ways and different support is needed for each.

Below we have outlined what support is available in specific sectors.


Guidance for Manufacturers for working safely during COVID-19

Read the latest guidance from Government here.

Letter from Alok Sharma MP, Secretary of State for Business, Energy & Industrial Strategy

Alok Sharma MP, has written a letter paying tribute to the manufacturing sector and its contribution to the Covid 19 fight and the economy. Read the letter here.


The Manufacturing Training Centre are offering access to free training courses. Find out more here.

Make UK

Make UK are also providing 1 hour of free HR advice here.

Made Smarter

Maintaining Manufacturing Continuity through COVID – find out more here.

Made Smarter and engineering skills organisation Enginuity have worked together to launch a unique platform which delivers digital engineering skills in one place. Find out more here.


Structured Decision Making in Uncertain Times: An IFM Approach – find out more here.


Guidance for Businesses Manufacturing High Volumes of PPE – find out more here.

The Manufacturer Magazine

Coronavirus online community for help and advice find out more here.

The Manufacturer’s Recovery Toolkit – Your ultimate guide to surviving during COVID-19 – read it here.


Resilience in Manufacturing webinar series. Find out more here.


Managing a manufacturing plant through the coronavirus crisis – read more here.


COVID-19: Automotive Business Support. Read more here.


Coronavirus COVID-19 Hub. Advice for the Aerospace industry.

The Institution of Engineering and Technology (IET)

Institute for Manufacturing (IfM)

Trade Union Congress


News and Support

Cars, motorcycles and vans to be granted MOT exemption to allow people to carry on with essential travel. Find out more here.

Regulatory status of equipment being used to help prevent coronavirus. Find out more here.

Calls for action

Defence and Security Accelerator (DASA) open call for Rapid Sanitising Technology. Find out more here.

Manufacturing SMEs urged to have their say on COVID-19 impact in Manufacturing Growth Programme (MGP) Spring 2020 Manufacturing Barometer. Find out more here.



Build UK

Information for the construction industry. Find out more here.


Information on what CITB is doing to support construction employers through the coronavirus crisis and beyond. Find out more here.


Information and tools to navigate the coronavirus (COVID-19) pandemic. Find out more here.

Creative Industries Federation

Creative Industries Federation is also offering 3 months free membership for freelancers to join their network and receive the latest news and information on how COVID-19 is affecting the sector.

Navigating Uncertainty

Form – a growth consultancy for creative and tech businesses – has produced a series of three videos on ’Navigating Uncertainty’, focusing on how companies in the sector can survive, stabilise and sustain during this global crisis. They are available to watch for free via the link below.

They will help you to:

  1. Get control of your numbers
  2. Manage your cash
  3. Plan for growth beyond the storm


Professional Liverpool’s Creative Digital & Tech group is organising a number of webinars/ online conversations to support the sector. Find our more here.

Tech Nation

Tech Nation Founders’ Network – peer to peer network. Find out more here.

Tech Nation has also pulled together a series of blogs, advice and free products for the tech community. You can access them under ‘Useful community resources’ here.


Supporting the UK’s games and interactive entertainment industry has set up a contracts hotline with Sheridans. Find out more here.


BIMA are running daily virtual meet ups covering a range of topics and for different people all related to the pandemic.

These events are free for anyone to join. Right now it’s their members who are running them and their expert speakers are breaking things down and clearly explaining some of the Govt’s measures but they are opening up attendance to anyone in digital as a way of support for the industry. You can find more info about this weeks events here.


Gather, a place for the digital, creative and tech community to connect, unite, and grow.
Feel supported. Get advice. Stabilise your business. Find out more here.


The Young Innovators programme, which includes annual awards for young people with creative and ground-breaking business ideas and a high-profile #IdeasMeanBusiness campaign, is a partnership between Innovate UK and the Prince’s Trust. By 2023, the Young Innovators programme will award up to 100 young people from diverse backgrounds with a £5,000 grant, one-on-one business coaching and an allowance to cover living costs. Find out more here.

Liverpool City Region Film & Development Fund

Liverpool City Region Film & TV Development Fund is now live and open for applications. The Fund has been created in response to the unprecedented COVID-19 crisis. Find out more here.

Youth Music Network Funding

A national charity supporting young people’s lives in music. Find out more here.

Call outs

Welsh Government Face Masks Challenge
How can we supply clinical staff with more appropriately fitting, safe and economical respiratory protection, and ensure more efficient delivery of an assured fit?

Opens: 11/11/2020 Closes: 04/12/2020

Any business capable of producing Rapidly Manufactured Ventilation System (RMVS) should go to this new portal as soon as possible with and complete:

Offer COVID-19 support from your business

Use this service to tell us how your business might be able to help with the response to coronavirus. Find out more here


The MHRA has provided an update on the Regulatory status of equipment being used to help prevent COVID-19. Find out more here.


Support from the PBS sector

NWRS carried out a survey on the impact of COVID-19 on Visitor Economy business in Liverpool City Region. Read the report here.

Current Restrictions:

The Government have now set out their four-step plan for reopening, which begins on 8 March. There will be a minimum of give weeks between each stage – four weeks to collect an assess data, and then a week for people and businesses to prepare for the next step.
In parallel to these steps, four formal reviews will also take place on the issues of:

  • Social distancing and face masks
  • The resumption of international travel..
  • COVID status certification to enable reopening of businesses, mindful of discrimination and privacy
  • The return of major events

As we move to Step 2 of the roadmap:

  • Outdoor areas at hospitality venues can reopen to serve customers in groups of up to six people or two households. These venues may allow customers to use toilets, baby changing rooms or breast feeding rooms located inside.
  • Some venues may wish to erect outdoor shelters. To be considered ‘outdoors’, shelters, marquees and other structures can have a roof but need to have at least 50% of the area of their walls open at all times whilst in use.
  • At any premises serving alcohol, customers will be required to order, be served and eat/drink while seated (even if no alcohol is ordered). If a hospitality venue does not serve alcohol, then customers will be able to order and collect food and drink from a counter, but must consume food and drink while seated at a table.
  • Hospitality venues will also be allowed to provide takeaway alcohol. Takeaway food and drink (including alcohol) must not be consumed on the premises or adjacent to the premises.

Support for the reopening of outdoor hospitality

The Secretary of State for Housing, Communities and Local Government has written a letter to local authorities outlining that in Step 2 of the Government’s roadmap (no earlier than 12 April), hospitality venues will be allowed to serve people outdoor and the measures to support the safe reopening of hospitality businesses. The letter states:

Al fresco dining

  • Continuation of the simplified route for pubs, restaurants and cafes to obtain a temporary pavement licence to place furniture including outdoor tables and seating on the highway, including a capped application fee of £100 and a 10-working day consultation and determination period.
  • Licences to be granted for 12 months or more unless there are good reasons not to, and an expectation that licences granted under these provisions to continue to apply into this summer so that businesses do not have to reapply or be charged a further application fee when they are able to re-open to serve customers outdoors.
  • Currently due to expire on 30 September 2021, but subject to Parliamentary approval, this will be extended for a further 12 months.

Freedom to use land for community events and outdoor hospitality

  • Continuation of greater flexibility for businesses to hold outdoor events such as summer fairs or motorsports on land without the need for a planning application.
  • Car-boot sales, or people or businesses such as pubs wishing to set up marquees will also be exempt.
  • Such temporary events to be allowed for 56 days until 31 December 2021.

Outdoor markets

  • A new temporary right, extended to March 2022, that allows local authorities, either by themselves or by others on their behalf, to use land to hold a market without having to apply for planning permission.


  • Measures to support restaurants, drinking establishments such as pubs and cafes to serve takeaway food when they were otherwise closed due to coronavirus restrictions extended until March 2022.

Government Grants

Restart Grants

A new package of grant support has been confirmed, which will see grants of up to £18,000 to facilitate the sector’s restart this summer. The grant will start from 1 April and will replace the closed business grants of £3,000 a month which run out on 31 March. The grants will be allocated based on the value of a property:

  • £8,000 for properties with a rateable value of £15,000 or under
  • £12,000 for properties with a rateable value of between £15,000 and £51,000
  • £18,000 for properties with a rateable value of £51,000 or over

Find out more here.

Additional Restrictions Grants

The ARG provides local councils with grant funding to support closed businesses that do not directly pay business rates as well as businesses that do not have to close but which are impacted. In addition, larger grants can be given than those made through the LRSG (see below).

Local councils can determine which businesses to target and determine the amount of funding from the ARG. However, the Tourism Minister has highlighted that these grants are aimed at businesses who have not been eligible for other grants.

Find out more here.

Local Restrictions Support Grants

Businesses that were open as usual, but then required to close due to the national lockdowns imposed by government may be eligible for the LRSG (Closed Addendum) schemes. Eligible businesses may receive between £2,096 and £4,714, depending on the business rates that they pay.

The deadline to apply for the second payment cycle, 16 February – 31 March, is 31 May 2021. Find out more here.

Coronavirus Job Retention Scheme

Extended until September 2021, meaning workers in the UK can retain their job, even if their employer cannot afford to pay them, and will be paid at least 80% of their salary up to £2,500 per month.

There will be no employer contributions required in April, May and June, except from National Insurance Contributions and pensions. From July, the government will introduce an employer contribution towards the cost on unworked hours, which will be 10% in July and 20% in August and September. More information can be found here.

Self-Employment Income Support Scheme Grant Extension

The fourth SEISS will be worth 80% of three months average trading profits, capped at £7,500, to cover the period of February – April. The fifth grant will cover May – September, with the value being determined by a turnover test. Those who turnover has fallen by 30% or more will receive the full 80%, while those whose turnover has fallen by less than 30% with receive a 30% grant, capped at £2,850.

Further details can be found here.

Reduced rate of VAT for hospitality, holiday accommodation and attractions:

VAT registered businesses may apply a temporary 5% reduced rate of VAT until 30 September 2021 on certain supplies relating to hospitality, hotel and holiday accommodation, and admissions to certain attractions. A 12.5% rate will apply for the subsequent six months until 31 March 2022. Find out more here.

Business Rates Holiday for Retail, Hospitality and Leisure

Businesses in the retail, hospitality and leisure sectors in England will not have to pay business rates until 30 June 2021. This will be followed by a 66% business rates relief for the period from 1 July 2021 – 31 March 2022. Find out more here.

Businesses who have not been eligible for the Retail, Hospitality and Leisure Business rates relief will be able to benefit from a new fund announced by the Treasury. The announcement states that the funding will be distributed according to official data on the impacts of the pandemic on different sectors to ensure an even and more proportionate allocation of support across England. Find out more here.

Extension to Takeaway services

Restaurants, pubs and cafes will receive automatic freedoms to provide takeaway services for food (alcoholic drinks will continue to be subject to licensing laws) for another year until 23 March 2022. Find out more here.

Local Support

LCR Top-Up Grants for Hospitality, Leisure and Retail Businesses

A new £10m round of top-up grants will be made available for all 1,500 businesses supported by the first two rounds of the Liverpool City Region’s emergency COVID-related support grants (Hospitality and Leisure Grants in October 2020 and Expanded Hospitality, Leisure and Retail Grants in November 2020). Businesses that meet these criteria will be contacted directly by their local council. Depending on the size of the business, the top-up grants will be worth between £2,250 and £10,500. Find out more here.

LCR Top-Up Grants for Taxi Drivers

A further £2m has been added into the taxi license support package. Taxi drivers who received the £100 from the first round of the fund established in October 2020 are eligible for an additional grant of £200, and a £200 grant will also be available to drivers who have not yet applied for support. Find out more here.

Liverpool Without Walls Hospitality Fund Winter Proofing

Liverpool Without Walls, Liverpool BID Company and Liverpool City Council’s project to create outdoor areas for bars and restaurants in the city’s centre to create a “Winter-proof café culture”. Businesses on the pedestrianised areas of Bold Street and Castle Street will be able to add semi-permanent structures and electric heaters to their outdoor seating areas.

The pilot project was launched in July as hospitality venues began to reopen post lockdown. Allowing bars and restaurants to extend their space into the pavement and onto closed roads on Bold Street and Castle Street enabled them to extend their covers while social distancing and mixing regulations remain in place.

Find out more here.

Tech Solutions for the Visitor Economy Webinar Series

Join us for a Growth Platform webinar series to discuss what tech solutions are emerging to support the Visitor Economy following the global pandemic.

Catch up on our first webinar here, and our second webinar here.

Arts Council England Funding

Arts Council England have put into place several funding streams to help address the COVID-19 crisis. To support the organisations and people working in arts and culture, they are delivering the government’s emergency funding package, and complementing it with their own grants programme. Find out more here.

Reopening Guidance

To help Visitor Economy businesses to reopen safely, we have produced a fact sheet with the latest guidance. This can be found here.

Government Guidance
The Government has published guidance to help businesses make their workplace COVID-secure. 14 guides have been published which cover a range of different types of work. Many businesses operate more than one type of workplace, so may need to use more than one of these guides as they think through what needs to be done to keep the workplace safe. Priority actions are outlined at the top of each guide. Guides relevant to Visitor Economy businesses include

Advice has also been published on accessing green spaces safely and for food businesses on coronavirus. The Charted Institute of Environmental Health has also published guidance on food delivery and takeaway, which can be found here.

NHS COVID-19 app to support track and trace

From 8 April 2021, all venues in scope of the regulations are legally required to display an official NHS QR code poster. There will be new posters displaying QR codes for hospitality venues in England. Find out how to create an NHS QR code for your venue here.

Other Guidance

  • VisitEngland is continuing to update a page on their Business Advice Hub, offering advice for tourism and event businesses affected by COVID-19.
  • UKHospitality have published COVID-19 secure advice and risk assessments for hospitality businesses and are also continually updating their FAQs as new guidance and regulations are laid down, which can be found here.
  • VisitBritain/VisitEngland are hosting a series of business recovery webinars over the coming weeks to help get businesses back on track following the pandemic. Registration details and more information on these webinars can be found here.
  • Liverpool BID Company, in consultation with Public Health England, Liverpool City Council, blue light services and other public bodies, have developed guidance to support businesses with external queues as lockdown is eased, found here.
  • The National Museum Directors’ Council have published Good Practice Guidelines on the Reopening of Museums, to help those in the museums sector understand how to work safely during the pandemic, found here.
  • The Meetings Industry Association (MIA) are inviting event professionals to sign up to their ‘Extraordinary Matters’ mailing list, to keep up-to-date with the latest discussions, information and advice regarding COVID-19.

‘We’re Good to Go’

VisitEngland have launched a UK-wide industry standard and consumer mark to provide a ‘ring of confidence’ for tourism as the sector works towards reopening.

The ‘We’re Good to Go’ industry standard and supporting mark means businesses across the sector can demonstrate that they are adhering to the respective

Government and public health guidance, have carried out a COVID-19 risk assessment and check they have the required processes in place.

To obtain the mark, businesses must complete a self-assessment through VisitEngland’s online platform before receiving certification and the ‘We’re Good to Go’ mark for display in their premises and online. An ‘alert’ system has also been set up to ensure that businesses signed up to the ‘We’re Good to Go’ industry standard are notified if there are changes to official guidance.

The scheme is free and open to all businesses across the sector.

Ahead of reopening in 2021, VisitBritain has linked its ‘We’re Good to Go’ consumer confidence scheme with the WTTC’s international ‘Safe Travels’ scheme. This means that any businesses not already part of ‘We’re Good to Go’ can apply to the scheme and indicate that they wish to use the WTCC stamp. Apply for or download the new logos here.

Early Outbreak Management

The following PHE Action Cards provide advice for businesses on what to do if you have been alerted to one or more positive cases in your workplace. They explain what information will be required by the local infection control team to help you manage a potential outbreak in your workplace, and include a reminder of the key things to do to help prevent further spread of the infection.

Action cards are provided for the following businesses:

to their ‘Extraordinary Matters’ mailing list, to keep up-to-date with the latest discussions, information and advice regarding COVID-19.

Consumer confidence & perceptions around the impact of COVID-19

Our North West Research and Strategy team has been providing the the latest review of research and intelligence from the Visitor Economy sector. We are currently sourcing further sources of intelligence. Download the reports below.

You can also download the latest Tourism Data for Liverpool City Region here and the Liverpool City Region Hotel Occupancy Report 2021 here.

If you are worried about the impact to your business please get in touch with us and we will respond to you directly or through one of our partners.

Get in touch by emailing

Whilst we will continue to monitor the situation and update this page when more information is released we advise you visit the Government website for the most up to date and accurate information.

Please be aware the information provided above is meant as a general guide only rather than advice or assurance.