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Supporting our Sectors

Our Sector Champions are here to support your business with the impact of the COVID-19 outbreak.

From speaking to our business community we are aware that different sectors are being affected in different ways and different support is needed for each.

Below we have outlined what support is available in specific sectors.


Guidance for Manufacturers for working safely during COVID-19

Read the latest guidance from Government here.

Letter from Alok Sharma MP, Secretary of State for Business, Energy & Industrial Strategy

Alok Sharma MP, has written a letter paying tribute to the manufacturing sector and its contribution to the Covid 19 fight and the economy. Read the letter here.


The Manufacturing Training Centre are offering access to free training courses. Find out more here.

Make UK

Make UK are also providing 1 hour of free HR advice here.

Made Smarter

Maintaining Manufacturing Continuity through COVID – find out more here.

Made Smarter and engineering skills organisation Enginuity have worked together to launch a unique platform which delivers digital engineering skills in one place. Find out more here.


Structured Decision Making in Uncertain Times: An IFM Approach – find out more here.


Guidance for Businesses Manufacturing High Volumes of PPE – find out more here.

The Manufacturer Magazine

Coronavirus online community for help and advice find out more here.

The Manufacturer’s Recovery Toolkit – Your ultimate guide to surviving during COVID-19 – read it here.


Resilience in Manufacturing webinar series. Find out more here.


Managing a manufacturing plant through the coronavirus crisis – read more here.


COVID-19: Automotive Business Support. Read more here.


Coronavirus COVID-19 Hub. Advice for the Aerospace industry.

The Institution of Engineering and Technology (IET)

Institute for Manufacturing (IfM)

Trade Union Congress


News and Support

Cars, motorcycles and vans to be granted MOT exemption to allow people to carry on with essential travel. Find out more here.

Regulatory status of equipment being used to help prevent coronavirus. Find out more here.

Calls for action

Defence and Security Accelerator (DASA) open call for Rapid Sanitising Technology. Find out more here.

Manufacturing SMEs urged to have their say on COVID-19 impact in Manufacturing Growth Programme (MGP) Spring 2020 Manufacturing Barometer. Find out more here.



Build UK

Information for the construction industry. Find out more here.


Information on what CITB is doing to support construction employers through the coronavirus crisis and beyond. Find out more here.


Information and tools to navigate the coronavirus (COVID-19) pandemic. Find out more here.

Creative Industries Federation

Creative Industries Federation is also offering 3 months free membership for freelancers to join their network and receive the latest news and information on how COVID-19 is affecting the sector.

Navigating Uncertainty

Form – a growth consultancy for creative and tech businesses – has produced a series of three videos on ’Navigating Uncertainty’, focusing on how companies in the sector can survive, stabilise and sustain during this global crisis. They are available to watch for free via the link below.

They will help you to:

  1. Get control of your numbers
  2. Manage your cash
  3. Plan for growth beyond the storm


Professional Liverpool’s Creative Digital & Tech group is organising a number of webinars/ online conversations to support the sector. Find our more here.

Tech Nation

Tech Nation Founders’ Network – peer to peer network. Find out more here.

Tech Nation has also pulled together a series of blogs, advice and free products for the tech community. You can access them under ‘Useful community resources’ here.


Supporting the UK’s games and interactive entertainment industry has set up a contracts hotline with Sheridans. Find out more here.


BIMA are running daily virtual meet ups covering a range of topics and for different people all related to the pandemic.

These events are free for anyone to join. Right now it’s their members who are running them and their expert speakers are breaking things down and clearly explaining some of the Govt’s measures but they are opening up attendance to anyone in digital as a way of support for the industry. You can find more info about this weeks events here.


Gather, a place for the digital, creative and tech community to connect, unite, and grow.
Feel supported. Get advice. Stabilise your business. Find out more here.


The Young Innovators programme, which includes annual awards for young people with creative and ground-breaking business ideas and a high-profile #IdeasMeanBusiness campaign, is a partnership between Innovate UK and the Prince’s Trust. By 2023, the Young Innovators programme will award up to 100 young people from diverse backgrounds with a £5,000 grant, one-on-one business coaching and an allowance to cover living costs. Find out more here.

Liverpool City Region Film & Development Fund

Liverpool City Region Film & TV Development Fund is now live and open for applications. The Fund has been created in response to the unprecedented COVID-19 crisis. Find out more here.

Youth Music Network Funding

A national charity supporting young people’s lives in music. Find out more here.

Offer COVID-19 support from your business

Use this service to tell us how your business might be able to help with the response to coronavirus. Find out more here


The MHRA has provided an update on the Regulatory status of equipment being used to help prevent COVID-19. Find out more here.


Support from the PBS sector

NWRS carried out a survey on the impact of COVID-19 on Visitor Economy business in Liverpool City Region. Read the report here.

Current Restrictions:

On 14 June, the Prime Minister announced that Step 4 openings in the Roadmap out of Lockdown will be delayed until 19 July, with the exception of weddings and wakes of more than 30 guests which can still go ahead with social distancing.

The situation will be monitored daily and if after 2 weeks, the risk looks like it has diminished, it would be possible to move to Step 4 earlier. In the meantime, pilots for sporting events, such as the Euros, and some theatre performances will continue.

The guidance on what you can and cannot do in England has been updated with a summary of changes from 21 June.

The Government has published posters that explain the main rules and restrictions associated with the move to Step 3. These posters are a great resource to ensure staff and customers are aware of the rules – they can also be added to websites or attached to booking confirmations so that customers know what to expect prior to arrival.

Tourism Recovery Plan

Tourism Minister, Nigel Huddleston MP, on Friday announced the Government’s Tourism Recovery Plan which is set to drive rapid recovery of the tourism sector.

The Plan recognises the importance and economic potential of the sector, and aims to recover domestic overnight trip volume and spend to 2019 levels by the end of 2022, and inbound visitor numbers and spend by the end of 2023 (both over a year faster than independent forecasts predict).

Government Grants

Restart Grants

A new package of grant support has been confirmed, which will see grants of up to £18,000 to facilitate the sector’s restart this summer. The grant will start from 1 April and will replace the closed business grants of £3,000 a month which run out on 31 March. The grants will be allocated based on the value of a property:

  • £8,000 for properties with a rateable value of £15,000 or under
  • £12,000 for properties with a rateable value of between £15,000 and £51,000
  • £18,000 for properties with a rateable value of £51,000 or over

Find out more here.

Additional Restrictions Grants

The ARG provides local councils with grant funding to support closed businesses that do not directly pay business rates as well as businesses that do not have to close but which are impacted. In addition, larger grants can be given than those made through the LRSG (see below).

Local councils can determine which businesses to target and determine the amount of funding from the ARG. However, the Tourism Minister has highlighted that these grants are aimed at businesses who have not been eligible for other grants.

Find out more here.

Coronavirus Job Retention Scheme

Extended until September 2021, meaning workers in the UK can retain their job, even if their employer cannot afford to pay them, and will be paid at least 80% of their salary up to £2,500 per month.

There will be no employer contributions required in April, May and June, except from National Insurance Contributions and pensions. From July, the government will introduce an employer contribution towards the cost on unworked hours, which will be 10% in July and 20% in August and September. More information can be found here.

Self-Employment Income Support Scheme Grant Extension

The fifth SEISS grant will cover May – September, with the value being determined by a turnover test. Those who turnover has fallen by 30% or more will receive the full 80%, while those whose turnover has fallen by less than 30% with receive a 30% grant, capped at £2,850. Details on how to claim the fifth grant will be available from late July 2021.

Further details can be found here.

Reduced rate of VAT for hospitality, holiday accommodation and attractions:

VAT registered businesses may apply a temporary 5% reduced rate of VAT until 30 September 2021 on certain supplies relating to hospitality, hotel and holiday accommodation, and admissions to certain attractions. A 12.5% rate will apply for the subsequent six months until 31 March 2022. Find out more here.

Business Rates Holiday for Retail, Hospitality and Leisure

Businesses in the retail, hospitality and leisure sectors in England will not have to pay business rates until 30 June 2021. This will be followed by a 66% business rates relief for the period from 1 July 2021 – 31 March 2022. Find out more here.

Businesses who have not been eligible for the Retail, Hospitality and Leisure Business rates relief will be able to benefit from a new fund announced by the Treasury. The announcement states that the funding will be distributed according to official data on the impacts of the pandemic on different sectors to ensure an even and more proportionate allocation of support across England. Find out more here.

Extension to Takeaway services

Restaurants, pubs and cafes will receive automatic freedoms to provide takeaway services for food (alcoholic drinks will continue to be subject to licensing laws) for another year until 23 March 2022. Find out more here.

Arts Council England Funding

Arts Council England have put into place several funding streams to help address the COVID-19 crisis. To support the organisations and people working in arts and culture, they are delivering the government’s emergency funding package, and complementing it with their own grants programme. Find out more here.

Business Events Domestic Support Fund

VisitBritain/VisitEngland have launched a new Domestic Support Fund to kick-start the return of business events to the UK.

The fund is available for not-for-profit organisations and charities hosting meetings, conferences and events in the UK from 21 June to 17 December 2021. Events from 100 to 500 delegates taking place in the UK are eligible to apply.

The financial support available is based on the number of delegates attending, with up to £15,000 available for each event.

Reopening Guidance

Government Guidance
The Government has published guidance to help businesses make their workplace COVID-secure. 14 guides have been published which cover a range of different types of work. Many businesses operate more than one type of workplace, so may need to use more than one of these guides as they think through what needs to be done to keep the workplace safe. Priority actions are outlined at the top of each guide. Guides relevant to Visitor Economy businesses include

Advice has also been published on accessing green spaces safely and for food businesses on coronavirus. The Charted Institute of Environmental Health has also published guidance on food delivery and takeaway, which can be found here.

NHS COVID-19 app to support track and trace

From 8 April 2021, all venues in scope of the regulations are legally required to display an official NHS QR code poster. There will be new posters displaying QR codes for hospitality venues in England. Find out how to create an NHS QR code for your venue here.

Other Guidance

  • VisitEngland is continuing to update a page on their Business Advice Hub, offering advice for tourism and event businesses affected by COVID-19.
  • UKHospitality have published COVID-19 secure advice and risk assessments for hospitality businesses and are also continually updating their FAQs as new guidance and regulations are laid down, which can be found here.
  • VisitBritain/VisitEngland are hosting a series of business recovery webinars over the coming weeks to help get businesses back on track following the pandemic. Registration details and more information on these webinars can be found here.
  • Liverpool BID Company, in consultation with Public Health England, Liverpool City Council, blue light services and other public bodies, have developed guidance to support businesses with external queues as lockdown is eased, found here.
  • The National Museum Directors’ Council have published Good Practice Guidelines on the Reopening of Museums, to help those in the museums sector understand how to work safely during the pandemic, found here.
  • The Meetings Industry Association (MIA) are inviting event professionals to sign up to their ‘Extraordinary Matters’ mailing list, to keep up-to-date with the latest discussions, information and advice regarding COVID-19.

‘We’re Good to Go’

VisitEngland have launched a UK-wide industry standard and consumer mark to provide a ‘ring of confidence’ for tourism as the sector works towards reopening.

The ‘We’re Good to Go’ industry standard and supporting mark means businesses across the sector can demonstrate that they are adhering to the respective

Government and public health guidance, have carried out a COVID-19 risk assessment and check they have the required processes in place.

To obtain the mark, businesses must complete a self-assessment through VisitEngland’s online platform before receiving certification and the ‘We’re Good to Go’ mark for display in their premises and online. An ‘alert’ system has also been set up to ensure that businesses signed up to the ‘We’re Good to Go’ industry standard are notified if there are changes to official guidance.

The scheme is free and open to all businesses across the sector.

Ahead of reopening in 2021, VisitBritain has linked its ‘We’re Good to Go’ consumer confidence scheme with the WTTC’s international ‘Safe Travels’ scheme. This means that any businesses not already part of ‘We’re Good to Go’ can apply to the scheme and indicate that they wish to use the WTCC stamp. Apply for or download the new logos here.

Early Outbreak Management

The following PHE Action Cards provide advice for businesses on what to do if you have been alerted to one or more positive cases in your workplace. They explain what information will be required by the local infection control team to help you manage a potential outbreak in your workplace, and include a reminder of the key things to do to help prevent further spread of the infection.

Action cards are provided for the following businesses:

to their ‘Extraordinary Matters’ mailing list, to keep up-to-date with the latest discussions, information and advice regarding COVID-19.

VisitBritain’s ‘Escape the Everyday’ Campaign

The Escape the Everyday campaign encourages people to escape the unique everyday that we are currently experiencing. It has been developed to be flexible and adaptable for your channels in order to share a joint and consistent message to the consumer.

Find out more and download the campaign toolkit here.

Tech Solutions for the Visitor Economy Webinar Series

Join us for a Growth Platform webinar series to discuss what tech solutions are emerging to support the Visitor Economy following the global pandemic.
Catch up on our first webinar here, and our second webinar here.

Consumer confidence & perceptions around the impact of COVID-19

Our North West Research and Strategy team has been providing the the latest review of research and intelligence from the Visitor Economy sector. We are currently sourcing further sources of intelligence. Download the reports below.

VisitEngland have commissioned a tracking survey to understand domestic intent to take short breaks and holidays both within the U and abroad and have been publishing their COVID-19 Consumer Sentiment Tracker. Access these reports here.

Access ALVA’s most recent Attractions Recovery Tracker (Wave 8 – Fieldwork: 21-27 April 2021) here to understand how to build trust and confidence among the attractions-visiting public.

You can also download the latest Tourism Data for Liverpool City Region here and the Liverpool City Region Hotel Occupancy Report 2021 here.

If you are worried about the impact to your business please get in touch with us and we will respond to you directly or through one of our partners.

Get in touch by emailing

Whilst we will continue to monitor the situation and update this page when more information is released we advise you visit the Government website for the most up to date and accurate information.

Please be aware the information provided above is meant as a general guide only rather than advice or assurance.